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Automatic washing machines had become popular by the end of the 1970's so Persil Automatic was launched in response to this. 1971 saw the launch of a campaign called ‘Dirt Collectors’ which was all about telling mums that Persil was the best at shifting dirt so kids could have fun without worrying about washing. Persil has changed with the fashion over the past 100 years, especially in the 1960s and 1970s when easy care man made fabrics such as acrylics, polyester and vicose came onto the scene. In 1972 Persil distributed 3 million 2.5p SR toothpaste coupons as a part of their major promotion on large sized Persil.